Welcome to our web Site (the “Site”). This Site is administered by
Brown-Forman Corporation (“BFC”) in Louisville, Kentucky, USA. We are committed
to protecting the privacy of Internet users who visit our Site. This Privacy
which this Site collects information for the BFC brand featured on the Site (the
“Brand”), the uses for that information, and the ways in which we will protect
any personal information you choose to provide us.
will be effective immediately. If you are a regular visitor to this Site, we
Site, you consent to the collection, use and transfer of your information in
please do not use this Site.
Persons Under Legal Drinking Age Are Not Allowed
BFC maintains this Site for the use of individuals who are of legal age to
consume alcoholic beverages under applicable law, and you must be of legal
drinking age where you reside to access the Site or provide information to us.
We do not solicit or knowingly collect personal information from persons under
such legal drinking age, and we do not knowingly market our products or services
to persons under such legal drinking age.
See Century Council.
Information Voluntarily Provided by You
We collect information that our visitors volunteer to us,
including but not limited to name, date of birth, address, city, state, zip
code, telephone numbers, cell phone numbers, gender, household income ranges,
consumption habits, product usage, attitudes and preferences regarding our
products and other personal information (collectively, “Personal Information”).
Any Personal Information you send us will be used for the purpose indicated on
the Site or as stated in this policy.
Use of Personal Information
This Personal Information will be held by BFC and may be
used by BFC and its affiliated companies and their agents, partners, or
licensees. We will not sell, exchange or otherwise distribute your Personal
Information to unaffiliated third parties without your consent, except to the
extent required by law, or as set out below:
- Agents and Service Providers. We sometimes contract with other companies and
individuals to perform functions or services on our behalf. They may have access to Personal
Information needed to perform their functions, but are restricted from using the Personal
Information for purposes other than providing services for us.
- Business Transfers. In the event that our business is transferred to or merged
with another company or entity, your Personal Information may be transferred to another
company or entity that is part of the business transfer or merger.
- Legal Matters. We may preserve and disclose any Personal Information and any
information about your use of this Site if we have a good faith belief that such action is necessary
to: (a) protect and defend the rights, property or safety of BFC, its affiliates, other users of this
that any content violates the rights of third-parties. We may also disclose information as we deem
necessary to satisfy any applicable law, regulation, legal process or governmental request.
The Personal Information we receive will be used in our marketing, promotion
and advertising of the Brand. As a result of providing us with your contact
information, we may contact you by sending you mailings or other communications
(electronic or otherwise) regarding the Brand’s products, services, promotions,
or upcoming events that we believe may be of interest to you. We may also ask
you (or have a service provider ask on your behalf) to participate in a survey
seeking information or opinions related to our category of products.
files that contain text-information and are placed in your web browser during
your current session at the Site from one web page to the next, to identify you
to the Site and to deliver content to you based on the country you select at the
use the site, and to collect anonymous information about visitors’ use of the
Site. Some pages of our Site may not function properly if the cookies are
turned off. Please consult your web browser's Help documentation for more
information about how to turn cookies on and off. In the course of ensuring
network security and consistent service for all users, we employ software
programs to do such things as monitor network traffic, identify unauthorized
access or access to nonpublic information, detect computer viruses and other
software that might damage our computers or the network, and monitor and tune
the performance of our networks. In the course of such monitoring, these
programs may detect such information as e-mail headers, addresses from network
packets, and other information. Information from these activities is used only
for the purpose of maintaining the security and performance of our networks and
At various places on this Site we have special features or
promotions such as a postcard or tell-a-friend feature. These communications are
facilitated through our servers. We will use the information in accordance with
your instructions. The recipient will be informed that you sent the
communication through the Site. We may have other promotions or sweepstakes on
our Site. When you enter a promotion or sweepstakes, we will ask for Personal
Information about you. We will use this information for the purposes of
administering the promotion or sweepstakes. We will also use and store this
information for the purposes set forth under “Use of Personal Information” above
unless you instruct us otherwise either through mechanisms provided with the
entry form or by contacting us. Any additional uses for this information will be
set forth in the Official Rules of the promotion.
Bulletin Board, Discussion Forum and Chat Room Use
When you post a comment to any bulletin board, discussion forum, or chat room, we
will require the submission of a nickname and your email address. We will publish your
nickname on the Site with your posting but we will not publish your email address on
the Site. We will use your email address for the purposes of administering the bulletin
board, discussion forum, or chat room, and ensuring your compliance with its rules.
If you participate in our bulletin board, discussion forum or chat room, you should be
aware that the information you provide there will be made available to others,
potentially inside and outside BFC. If you do not want to be contacted by us, please
see “Your Information and Opting-Out” below. Also, please
recognize that the individual forums and chat rooms may have additional rules
and conditions. Each participant’s opinion on a forum or chat room is his or her
own and should not be considered as reflecting our opinion. Please use caution
before revealing any personally identifiable information in any interactive
Your Information and Opting-Out
If you do not want to receive further communications from
the Brand, please send a written request to the postal or e-mail address set out
receive from us. Please specify the means of communication from which you would
like to opt-out. Otherwise, you may not get communications you would otherwise
expect to receive from us. To unsubscribe click here.
Access to and Amendment of Information
You can ask to review and correct the Personal Information that we maintain about you by
sending a written request to Don Eduardo Consumer Support, 3310 West End Avenue, Suite 600,
Nashville, TN 37203, USA or click here.
External Links This Site may include links
to other websites whose privacy policies we do not control. Once you leave our
servers (you can usually tell where you are by checking the URL in the location
bar on your browser), use of any information you provide is governed by the
of any of these sites via a link from the site's homepage, you should contact
the site directly for more information.
Information Storage and Security
This Site and all information that you submit through this
Site is collected, stored, and processed in the United States. We use reasonable
physical, electronic, and administrative safeguards to protect your Personal
Information from unauthorized or inappropriate access. However, regardless of
the effectiveness of our security measures, no security system is impenetrable.
We cannot guarantee the security of our database, nor can we guarantee that
information you supply will not be intercepted while being transmitted to us
over the Internet. We ask that you do your part by, at a minimum, keeping any
computer passwords you use to access the Internet or this Site strictly
Information Related to Employment
If you choose to submit your resume or apply for a position
with us through this Site, we will use (and transfer, if necessary) the
information you provide in order to evaluate your experience as it relates to
potential employment opportunities with BFC or our affiliated companies
throughout the world. We will use the information to contact you regarding any
positions for which we believe you may be interested in submitting an
application or other opportunities at BFC or our affiliates that we think may
Questions regarding this policy should be directed to Don Eduardo Consumer Support, 3310 West
End Avenue, Suite 600, Nashville, TN 37203, USA or online click here.